See-through marketing still effective

7 Nov

Now that campaign ads are finally over, let’s talk about the purely commercialist commercials!

I know I am squarely in the center of this ad’s target demographic: post-grad women with just enough disposable income to squander on the fancy caffeine they so desperately require to perform their high-stress jobs but not so much disposable income that they aren’t impressed with the Scandinavian Bond-lair set on which this commercial takes place. There are millions of us and we are a proud bunch.

Still, I can’t help but thinking this marketing scheme was directed ONLY TO ME DEAR ZEUS.

The accent, the 60s vintage peacock-patterned teacup, the oh so huggable and soft looking cashmere turtleneck sweater, the leather armchair, the COFFEE.

(95% of the motivation behind this post probably stems from the fact that my workplace is currently FREEZING and everything about this is so deliciously cozy.)

Not to mention, it reminds me of this stand-up segment by the person who currently tops my list of “Men I want to date even though they wear better makeup than I do.”

Now I must away to the office Keurig.


One Response to “See-through marketing still effective”

  1. Penthesilea (Penny) November 7, 2012 at 11:35 am #

    Also all of these.

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